RightRisk is an innovative risk research and education program to help you the farmer or rancher understand and explore risk management decisions and evaluate the effects of those decisions. Using RightRisk, you explore risk management strategies, you build your decision-making skills, and you learn about your personal risk management style. In the end, the knowledge and practice you gain through RightRisk will help you make better decisions for your farming/ranching operation. http://rightrisk.org/

Purdue University
Agricultural Innovation & Commercialization Center
     New Ventures Team
          Business Planner

Agricultural Markets and Trade

Agriculture--in the broadest sense of the term--is in the midst of a major revolution that will change how food and fiber are produced, processed, distributed, and marketed in the U.S. and abroad. This has a significant impact on farm and ranch families and firms, agribusinesses, and rural communities--requiring them to make major strategic decisions to be successful.
 

Successful marketing -- getting products from producers to domestic and international consumers -- is a complex chain of activities. CSREES partners with public and private sector organizations to promote successful marketing and trade methods and strategies including alternative markets, products, policies, and institutions. To link to the resources available in marketing go here.